Existing customers are 9x more likely to purchase than first-time customers, according to the Adobe Digital Index.
The aforementioned insight has huge performance implications for brands that invest in customer retention. But how do you get a customer to shop with your brand again?
One way that is often overlooked is optimizing the “post-purchase experience.” Optimizing a customer’s experience after checkout is the key to increasing repeat purchases, fostering better customer relationships, and boosting AOV and customer lifetime value.
Download our PPX Playbook to unlock 10 best practices related to:
- Post-purchase communication/engagement to nurture relationships
- Enabling fast and free delivery
- Designing a premium delivery and unboxing experience
- Establishing customer loyalty, and more.