Category: Insights

Need It Fast? Here Are the Top 5 Places You Can Get Same-Day Delivery

Aiza Chaudry
Insights

Need something right away but don’t want to brave the crowds at the store, or have a hectic schedule and can’t make a run to the store? 

For those of us who crave instant gratification, these five same-day delivery services have combined the ease of online ordering with the immediacy of brick-and-mortar shopping.

Whether it’s a special occasion gift you’re looking for or you just need to restock your pantry, these 5 same-day delivery providers deliver near you and have you covered with quick and efficient same-day delivery service.

Note: If you’re an FMCG merchant, this article offers valuable insights and includes a separate section on how to empower customers with the convenience of same-day delivery in a business-friendly way while boosting sales conversions and increasing customer satisfaction.

Before We Begin, What Exactly is Same-Day Delivery?

It’s an e-commerce service that delivers a wide range of products, including tech gadgets and personal care items, within 24 hours. Same-day delivery is a popular trend in the industry, with over half of retailers currently offering it and many more planning to do so in the near future.

In fact, over half (51%) of retailers currently offer same-day delivery, and 65% intend to do so in the upcoming 12 months. (source)

Top 5 Places Shoppers Can Get Same-Day Delivery in the US 

1. Instacart

If you regularly order groceries online, you’re probably already familiar with Instacart. It partners with several large grocery store chains and offers same-day delivery in a number of cities.

The company has a network of personal shoppers who will shop for you from more than 500 stores across the nation and deliver your purchases. You can have Instacart deliver to you from any number of grocery stores in your area, like Shop Rite or Tops Markets, or from other retailers such as Michaels, Bed Bath & Beyond, Whole Foods, Costco, Petco, etc. 

Once you’ve placed your order, you can select when you would like it delivered by choosing a specific time that day or having your order delivered within a range of hours.

i. Perks for Shoppers

Membership Fee: Instacart+ members get free delivery on orders over $35 or more per retailer. 

Delivery Fee: Instacart delivery starts at $3.99 for same-day orders over $35. 

Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. There will be a clear indication of the delivery fee when you choose your delivery window at checkout.

All orders must be at least $10 to be eligible for delivery.

ii. Perks for Retailers

By jumping on the Instacart bandwagon, online or omnichannel merchants can reach a wider audience of customers who would not otherwise make purchases from their retailer-branded websites. 

With Instacart, retailers can get their products to market quickly, save on costs, and expand their customer base. 

Once you integrate your inventory into the Instacart platform, customers will be able to place orders for same-day delivery from the retailer’s inventory through the Instacart app or website.

Here’s something to be wary of: 

  • Instacart receives a commission every time a product is sold through its platform. It does so through a revenue-sharing agreement it has with its retailers. The actual amount is determined by the agreement reached with the retailer.

Learn more about partnering with Instacart here.

2. Amazon 

Amazon has forever changed the way we shop online, becoming a necessary part of our daily lives. If you’re looking to get your items delivered the same day, you can enjoy the Amazon Prime service, which is available in select cities and regions across the US. 

However, to be eligible for same-day delivery, you have to have an Amazon Prime membership and place your order before the specified cutoff time for your area.

i. Perks for Shoppers

Membership fee: Orders over $35 that include items marked “FREE Same-Day” are delivered free to Prime members; orders under $35 are charged a $2.99 delivery fee. 

The cost of a monthly Prime membership is $12.99 ($6.49 for students), while an annual Prime membership costs $119 ($59 for students).

Non-Prime members have to pay $9.99 to $12.99 per order. 

ii. Perks for Retailers

Selling on Amazon automatically gives you credibility as a seller. You also get free promotional ad clicks, free shipping to fulfillment centers, free storage, free liquidation, and free return processing.

One of the biggest advantages of having a presence on Amazon is the vast customer base it offers. By selling on Amazon, companies can reach a much larger audience than they would be able to on their own.

3. Ohi

Ohi is an instant delivery platform that enables same-day delivery by working with a diverse category of brands. Customers can place an order with a partner brand and receive it the same day, or within two hours if it’s urgent. 

i. Perks for Shoppers

‘Fast, free, and flexible’: One of the most significant benefits for shoppers is the availability of “fast, free, and flexible” shipping options on e-commerce platforms, which include 2-hour delivery, scheduled same-day delivery, next-day delivery, and nationwide delivery through a vast network of last-mile delivery partners and DSPs.

The cost for same-day delivery varies by brand, but, in general, many brands offer it for free. At the minimum, brands will offer it free over a cart threshold (usually $50-60). 

ii. Perks for Retailers

Unlike other models mentioned here, with Ohi, merchants don’t have to have a physical store to be able to enable same-day delivery. That’s the beauty of Ohi’s plug-and-play instant delivery model and technology. It easily integrates with your e-commerce website on a smorgasbord of platforms, including Shopify, Shopify Plus, BigCommerce, etc. 

The Ohi platform offers cost-efficient same-day delivery in as little as two hours by integrating the advantages of micro-fulfillment, omnichannel e-commerce, and technology. This solution can improve your conversion rates and provide a positive customer experience.

If you want to learn more about Ohi, get in touch here. 

4. Walmart

Walmart offers same-day delivery on a wide range of products, including groceries, household essentials, and electronics. Customers can place their orders online or through the Walmart app and choose from several delivery options, including same-day delivery. The service is available in select areas and is subject to availability. 

Note that Walmart delivery is different from regular shipping, as items are filled and delivered from local stores—that’s how they get them to you the same day.

i. Perks for Shoppers

Membership Fee: Walmart+ membership costs $98 per year or about $13 a month.

With a Walmart+ membership, you’ll be eligible for free delivery on orders over $35.

Delivery Fee: $7.95 to $9.95, but if you’re a Walmart+ member, you get free delivery on orders over $35. For orders under $35, there is a flat delivery fee of $5.99.

They let you try it for free, for 30 days.

ii. Perks for Retailers

Despite the fact that the Walmart Marketplace did not launch until 2009, Walmart.com has long been a virtual extension of the well-known physical Walmart stores. This allowed third-party sellers to sell on the Walmart.com platform, supplementing the existing offerings from first-party brands.

Walmart Marketplace uses a straightforward, simple pricing structure and charges no setup or monthly fees.

  • You can select the carriers, shipping price, and shipping method when you set up your seller profile in Seller Center.
  • And enjoy ZERO monthly or set-up fees for Walmart Marketplace.

Check it out here. 

5. Shipt 

Founded in 2014, Shipt has become a household name, bringing all your local stores to your doorstep. Similar to Instacart, Shipt is a one-stop shop for all your shopping needs. It is an independently operated, wholly owned subsidiary of Target Corp.

With Shipt, you will have access to a variety of stores and product categories, including fresh foods, household essentials, wellness products, and office and pet supplies. 

i. Perks for Shoppers

Delivery Fee: If you have a monthly or annual Shipt Everyday membership, you get free delivery on orders over $35! 

Orders under $35 for these memberships will have a flat $7 delivery fee added to your total to assist with picking, packaging, and processing your order.

Shipt membership: $10.99/month or $99/year

ii. Perks for Retailers

Shipt Marketplace has added more than 1,000 stores to its same-day delivery service and 2 million more households to its coverage area providing retailers with a convenient way to expand their customer base and increase sales.

Learn more about partnering with Shipt here. 

Bonus: Shopping plug-ins to help you save money on your next haul

1. Honey – automatically finds and applies coupon codes at checkout with a single click.

2. Piggy – offers coupon codes and cash back for your purchases, so you can double up on the savings.

3. Checkmate – Coupons from your email inbox and the Web are automatically applied.

4. Ibotta – The Ibotta browser extension will calculate and show you the net price of an item after earning cash back. 

5. Waldo – AI that gets you money back when prices drop. Waldo works with over 100+ brands, including Amazon, Patagonia, Best Buy, and Nordstrom

How can online retailers enable same-day delivery? 

Retailers can offer same-day delivery to their customers by using a variety of strategies, such as:

1. Setting up fulfillment centers in key locations to facilitate quick delivery and utilizing their own fleet of vehicles for delivery.

Retailers can set up fulfillment using their own resources to provide same-day delivery in several ways, such as:

  • Setting up a micro-fulfillment center: Retailers can set up a small warehouse or fulfillment center close to their customers, which can be used to store products and fulfill same-day delivery orders.
  • Utilizing existing stores: Retailers can use their existing stores as fulfillment centers, which can help them to fulfill same-day delivery orders quickly and efficiently.
  • Utilizing a fleet of delivery vehicles: Retailers can use their own delivery vehicles to deliver products to customers on the same day.
  • Optimizing inventory: Retailers can optimize their inventory by keeping fast-moving products close to customers, which can help them to fulfill same-day delivery orders quickly.
  • Training staff: Retailers need to train their staff to handle same-day delivery orders. This includes training employees on how to pick, pack, and ship orders quickly, and how to handle any issues that may arise during the delivery process.
  • Automating processes: Retailers can automate processes like order processing, inventory management, and delivery tracking to make same-day delivery more efficient.
  • Partnering with local carriers: Retailers can partner with local carriers for delivery, which can help them to reduce delivery costs and improve delivery times.
  • Implementing technology: Retailers can use technology like automated warehouse management systems, route optimization software, and real-time delivery tracking to streamline their same-day delivery operations.

If you do the math, this method is obviously not without costs. So, is there a more cost-effective way to enable same-day delivery to drive incremental sales? 

2. Partnering with technology platform providers such as Ohi

By teaming up with technology platform providers like Ohi, you can unlock the full potential of your business, improve customer satisfaction, boost conversion rates, and increase customer retention.

How is this strategy more business-friendly?

  • Not only will it spare you the costly and tedious process of setting up your own fulfillment centers, but it also frees you from the various expenses and responsibilities of the first option. 
  • Technology providers like Ohi rely on modern-day fulfillment solutions that use multiple small-scale warehouses called micro-fulfillment centers. 
  • These micro-fulfillment centers are set up in metro areas and rely on automation to cater to customers’ needs and fulfill the goals of faster and more sustainable delivery across different geographic locations.

Same-day delivery stats

  • 56% of online consumers between the age of 18-34 years expect to have same-day delivery. Whereas 61% of consumers are willing to pay more for same-day delivery. (source)
  • 96% of customers consider “fast delivery” to mean same-day delivery. (source)
  • More than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available. (source)

About Ohi


At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today.

5 E-commerce Trends that will Define 2023

Aiza Chaudry
Insights

2022 was a wild ride! 

Despite the headwinds, US online retail sales hit $735.12 billion (in the 3rd quarter of 2022), and as per a study by eMarketer and Statista, e-commerce sales will reach a phenomenal $6.51 trillion by 2023. (source) 

E-commerce is unquestionably here for the keeps. Much of the growth we’ll witness this year will likely be driven by the customer’s appetite for connected and seamless experiences, fast delivery, social shopping, etc.  

So, with the calendar turned to 2023, it is crucial for businesses to stay abreast of the e-commerce trends that will set the course for the year.

Here’s a roundup of the hottest trends and topics to help online merchants fortify their strategies and stay on top of their game. 

1. Providing a consistent, seamless omnichannel retail experience will be a bleeding edge in 2023.   

In 2023, frictionless ‘phygital’ retail experiences will pick up steam because customer journeys are no longer linear. Shoppers now engage with brands and shop across a multitude of channels in various ways. 

And they want to be able to move seamlessly between these channels, whether it’s in-store, online, or a combo of both. 

Data from McKinsey shows that omnichannel customers shop 1.7 times more than single-channel shoppers—and they also spend more.

In 2023, brands that provide their customers the best of both worlds will have a competitive advantage over those that stick solely to traditional retail or a singular channel. 

Major retailers such as Amazon, Walmart, Target, and Best Buy are already maximizing omnichannel retail to provide a seamless and consistent experience. Even smaller retailers are getting in on the action. 

Here are a few ways retailers can enhance the shopping experience through a connected, seamless retail experience: 

  • By offering mobile-specific features such as personalized product recommendations or location-based offers
  • Integrating features such as in-store pickup for online orders, the ability to return online purchases in-store, and delivery speed for both online and in-store 

For instance, Walmart enables same-day delivery on its website as well as in-store. You can order online and pick up your order in-store. 

  • Using data analytics and AI/ML to better understand customer behavior and preferences and to personalize the shopping experience 
  • Offering 24/7 live chat support, personalized assistance via email or SMS, or other services to help customers throughout the shopping journey
  • Making sure that the inventory is accurately reflected across all channels to avoid frustrating customers with out-of-stock items or incorrect availability information
  • Offering same delivery and pickup options across every channel to give customers flexibility and convenience

2. E-commerce sales in 2023 will be significantly driven by mobile commerce.

Smartphones are a go-to option for most shoppers, whether it’s browsing for products, making purchases, or tracking their orders, etc.  

Factors like social commerce catching on and more brands enabling mobile-first experiences will drive mobile commerce sales to $4.5 trillion, or 69.9% of total retail e-commerce sales.

Let’s dive into the details to picture this trend better.

a) Growth of social commerce 

Do you know how much time an average user spends on any of the top 5 social platforms? two and a half hours per day. 

Initially, social media platforms served as a place for shoppers to window-shop. But within the last couple of years, the major social platforms like WhatsApp, Instagram, Facebook, Snapchat, Pinterest, and now TikTok have expanded their in-app shopping options, making in-stream commerce a bigger focus. 

“But are consumers actually buying products while browsing social media?”

  • About 1 million users regularly buy from Facebook Shops every month. (Statista)

And, if not experienced, we’ve all heard or skim-read about live selling. Although the US live-selling market is still in its infancy, with major players like Walmart, Nordstrom, and Macy’s experimenting with live shopping on their websites, it is expected to hit $25 billion in 2023.

So, whether you decide to sell directly through social media or not, these channels should not be overlooked in your e-commerce strategy in 2023.

b) The ease of buying that comes with mobile-first experiences & personalization

Mobile is changing the way we shop. The evolution of mobile-first and personalization features like one-click checkout, BOPIS, personalized recommendations, scheduleable delivery options, and mobile payment solutions such as Apple Pay, PayPal One-Touch, Visa Checkout, Amazon Pay, and Venmo have made mobile shopping more convenient and accessible compared to a few years ago. 

Mobile devices now make up 71% of all retail traffic, and they generate 61% of online shopping orders. (Statista.)

That’s substantial growth! 

3. Delivery speed and delivery certainty remain a top priority for shoppers.

Whether customers shop in-store or online, they want convenience, speed, and certainty—a behavioral shift caused by Amazon during the pandemic. And this isn’t changing in 2023. 

  •  According to a study by Digital Commerce 360, 80% of online shoppers in the US want same-day shipping options. 
  • Meanwhile, in another study, nearly 70% of consumers said the ability to track orders was one of their top three considerations when buying a product online, and 56% said it was a top consideration when ordering a luxury item. 

Consumers have come to expect quick and efficient delivery of their online purchases, and companies that are able to offer fast delivery options will have an advantage over those that do not.

Fast and convenient delivery options are also proven to boost conversions for businesses. ROI data from Ohi’s analysis of partner brands highlights that brands that delivered orders fast with Ohi’s same-day and two-hour delivery had 30% higher repeat purchase rates than standard UPS/FedEx. 

Here are a few ways businesses can enable fast fulfillment: 

  • Streamline their fulfillment processes by investing in new technologies and micro-fulfillment. (Setting up a distributed network of MFCs is not without challenges. And most businesses simply don’t have the time or budget to manage all this on their own.) 
  • The other way is to partner with a reliable instant commerce partner such as Ohi to ensure that orders are delivered fast, on time, and in good condition. Learn more here.

4. Sustainability will be on your customers’ shopping list. 

Consumers are becoming increasingly aware of the environmental and social impacts of their purchases, and this trend will likely influence the e-commerce landscape in 2023. 

A February 2022 survey of 16,000 global consumers found that 51% of people say environmental sustainability is more important to them today than it was 12 months ago. (source)

As more customers begin to demand sustainable products and delivery methods, we will see more businesses invest in sustainability. Top brands, including IKEA, Nike, Patagonia, Ralph Lauren, Lululemon, and Chanel, are already taking steps to reduce their carbon footprint and promote sustainable practices.

A 2022 Gartner survey of CEOs found that about 20% of CEOs and other high-level business leaders are also prioritizing social responsibility and environmental, social, and governance (ESG) issues in their organizations. This is the highest it has been in the past 10 years. (source)

Here are some ways businesses can be more sustainable:

  • Sell products made with more sustainable materials.
  • Invest in more eco-friendly packaging materials.
  • Allow shoppers to choose more eco-friendly shipping options such as Ohi’s sustainable instant delivery. It’s green and sustainable, because products are delivered via foot couriers or electric scooters from our distributed network of MFCs, located closer to customers.  

Moreover, Ohi deliveries were shown to be 22x more eco-friendly than next-day air and 5x more sustainable than 3-5 day ground. (Stanford Study)

  • Make it easy for people to recycle items, i.e., Nike’s sustainable and recycled shoes are a great example.
Puma launched ‘Clever Little Bag’ to replace the traditional shoebox, using 65% less cardboard. (source: the packaging cookbook)

5. Post-purchase experience will be a linchpin for brands. 

Make the customer the hero of your story. — Ann Handley

Most brands are so focused on increasing sales conversions that they completely neglect the post-purchase phase of the buyer’s journey. The post-purchase phase is where you make your customers fall in love with your brand and make a repeat purchase.   

Because 91% of customers say they won’t do business again with a brand that left them unhappy. (source)

By focusing on the following elements of the post-purchase experience, online retailers can create a happy and satisfying shopping experience for their customers:

  • Easy and convenient return and exchange policies
  • Providing timely and accurate order tracking and delivery updates
  • 24/7 customer support, and live chat features
  • Personalized communication and follow-up
  • Options for fast and schedulable delivery or pickup in store
  • Sustainable packaging of products
  • Include user-friendly product instructions and documentation within packaging and send out via email. 
  • Ask for feedback via email, SMS, or phone call 

In 2023’s competitive e-commerce landscape, a powerful post-purchase experience will be pivotal for merchants to differentiate themselves from their competitors as well as attract new customers. Nothing works like word-of-mouth marketing. 

In 2023, It’s Go Big or Go Home.

In the end, it all boils down to customers. By understanding and analyzing customer behavior, retailers can tailor their marketing and sales strategies to better meet the needs and preferences of their target audience. This, in turn, will help drive e-commerce growth, increasing customer loyalty, repeat purchases, and overall sales.

About Ohi

At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today.

Thinking Outside the (Cardboard) Box to Reduce E-Commerce Packaging Waste & Excess Costs

Aiza Chaudry
Insights

Did you know? About 165 billion packages are shipped in the US every year, according to data from USPS, FedEx, and UPS. (LimeLoop)

The packaging required for that package volume is roughly the equivalent of 1 billion trees!

At a micro-level, the typical household throws away up to 13,000 pieces of cardboard in a single year. Additional packaging materials, such as plastic, tape, and bubble wrap, each contribute a fair amount of landfill waste, as they often cannot be or simply are not recycled. 

Shipping packaging is directly to blame for a wide range of environmental issues, such as overcrowded landfills, increasing greenhouse gas emissions, and litter pollution (both on land and in the ocean). 

As a result of this multi-pronged challenge of packaging waste, the battle to ship goods more sustainably is escalating. Nowhere is this more pronounced than in e-commerce shipping.

Let’s examine why and how online retailers can achieve greater profitability while transitioning toward a circular economy.

How does shipping packaging impact your business?

While the overall cost of packaging varies greatly by product and application, it typically accounts for 10%–30% of COGS. And if your packaging usage is excessive, you could be throwing away hundreds of thousands or even millions of dollars every year. Yet, because shipping packaging is assumed to be essential, it’s often not seen as a facet that can be optimized to achieve both greater profitability and sustainability.

Factors ranging from weight and materials to size can impact your packaging needs and costs, but fulfillment and shipping methods are also key. Here are a few examples of things that will affect your packaging needs/costs:

  • Rising packaging material costs –  One of the main reasons you may have experienced an increase in packaging costs is an increase in demand for the raw materials used to produce corrugated cardboard (and hence for the finished material itself).
  • Oversized packaging – If the dimensions of the cardboard box don’t closely match the product dimensions, your packaging is likely to be excessive. For instance, a t-shirt doesn’t need to be in a 15” x 15” box. Some e-retailers make the mistake of ordering oversized boxes under the pretext of getting a discount for bulk packaging purchases and having something that can fit most/all of their products. This can become unnecessarily expensive if your delivery carrier applies dimensional weight pricing, and it is also wasteful in terms of the excess material used.
  • Ineffective packaging materials – when your packaging is not sufficient to protect your product, you end up paying for it with higher return rates (due to damage) and customer churn. This can obviously increase your overall costs and even kill your business. Do NOT attempt to save money by reducing your protective packaging unless you are (a), confident your product can hold up in transit, or (b) using micro-fulfillment (i.e. Ohi’s instant delivery platform) to greatly reduce the last mile delivery distance.
  • Order fulfillment – If your e-commerce orders typically ship via standard ground delivery to the end customer from one or just a few traditional warehouses (whether in-house fulfillment or 3PL), your protective packaging needs are likely to be high, given that orders are traveling hundreds/thousands of miles in the back of a truck before they arrive to your customer. If on the other hand, you have your inventory forward-positioned into micro-fulfillment centers, your orders can be hand-delivered by a gig driver/rider and only need to travel a few miles to reach your customer. Many merchants on Ohi’s platform have completely eliminated the need for any cardboard or plastic protective exterior packaging, which is good for the environment and for their bottom line.

How can your e-commerce business cut down on wasteful packaging and costs?

The majority of packaging used today is still linear, meaning that the packaging for a product is created from raw materials, the product is used, and the packaging is discarded.

Renowned brands like Gucci, Nike, Puma, and Zara are starting to recognize the environmental impact of their packaging and are working to incorporate sustainability initiatives to achieve the triple bottom line by creating packaging for a circular economy. 

Consider the following strategies to optimize packaging and reduce shipping costs and waste:

1. Think outside the traditional cardboard box.

Cardboard boxes, as discussed earlier in the article, contribute to millions of tons of waste each year, and even in proposed reuse scenarios, they are often quickly discarded and dumped into landfills.

Using packaging alternatives that facilitate composting and biodegradable processes will help your brand amplify its sustainability efforts.

For instance, Puma, a leader in sportswear and shoes, launched ‘Clever Little Bag’ to replace the traditional shoebox, using 65% less cardboard. 

Source: Fuseproject

The bag and box system has no printing or tissue, assembles easily, takes up less space, weighs less in shipping (saving money and fuel on the delivery), replaces the plastic retail bag, and is completely recyclable.

There are many options available to choose from as compared to a few years ago when there were limited options and they were more expensive.

  • Easily biodegradable/compostable packaging like molded pulp packaging. 
  • Reusable packaging like eco-friendly tote bags is ideal if you use a micro-fulfillment, as you no longer need a heavy layer of protection with a greatly reduced travel distance.

2. Make your deliveries faster, more sustainable, and more cost-effective with Ohi.

Ohi deliveries were shown to be 22x more eco-friendly than next-day air and 5x more eco-friendly than 3-5 day ground.

Here’s how Ohi’s instant delivery platform is eco-friendly as well as business-friendly:

  • Ohi’s e-commerce fulfillment platform generates the least carbon emissions because products are shipped from micro-fulfillment centers that are located very close (often just a few city blocks) to your end customers. 
  • We use foot couriers and bike, e-bike, and scooter couriers in densely populated urban areas (instead of vans/trucks), which results in faster deliveries (due to the ability to avoid traffic) and less overall fuel consumption.
  • Ohi promotes the use of eco-friendly reusable totes for 2-hour and same-day deliveries whenever possible, as opposed to expensive/wasteful conventional packaging. Excess packaging is not needed for Ohi deliveries, because the risk of damage in transit has been virtually eliminated.
  • While Ohi’s model is sustainable, there is still a residual carbon footprint that remains from areas of the business that still require fuel or carbon consumption (e.g. middle mile line hauls).. So, we’ve partnered with EcoCart to calculate and offset the remaining carbon footprint, allowing us to offer our customers carbon-neutral e-commerce fulfillment. 

Ohi helped a leading kombucha brand, Health-Ade, increase its customer lifetime value (CLV) by 49% while greatly reducing their packaging waste and shipping damages.

Adopting a more sustainable approach to your e-commerce business doesn’t have to mean a loss of profits. By implementing sustainable solutions and strategies at each step of your post-purchase experience, you can provide a better customer experience, contribute to a circular economy, and even reduce your overall shipping costs. 

About Ohi

At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today.

5 Ways for E-Commerce Teams to Improve Marketing Efficiency

James Hsu
Insights

A return to post-pandemic normalcy and the looming threat of recession have been challenging for some e-commerce teams in 2022.

Yet, history shows us how the best businesses can thrive when the circumstances are seemingly against them. 

For example, during the pandemic, restaurant chains that embraced digital ordering and added new capabilities like curbside pickup or contactless delivery mitigated the worst of it and sometimes even thrived. Many that didn’t embrace mobile ordering at all have since been shuttered.

It can be easy for marketers to stop advocating for new strategies when the cards are seemingly stacked against them. However, staying agile and making the right investments can help e-commerce marketers thrive against the odds. 

5 ways for e-commerce teams to improve marketing efficiency

1. Focus on customer loyalty and improving CLV

On average, repeat customers spend 67% more in the third year of their relationship with a company than they do at prior stages. Small increases in customer retention can lead to large increases in profit. 

Given that it’s harder than ever to acquire new customers, fostering the health of your existing customer relationships can be far more productive than throwing ad dollars at people who have never tried your product. Improving customer loyalty in this way can drive meaningful improvements in your CAC:LTV ratio, ROAS, or whichever metrics you use to understand marketing efficiency.

But how do you increase customer loyalty? 

Traditional loyalty programs that incentivize increased engagement and more frequent purchasing (e.g. points programs) and membership perks are an obvious starting point, but there are many other ways to drive customer loyalty, too. Let’s go over some of them.

2. Offer “fast and free” same-day delivery

Research from Ohi (based on actual anonymized client data) shows a substantial boost to repeat purchase rates and customer lifetime value (CLV) for customers who chose instant delivery with Ohi versus those whose orders were fulfilled with standard shipping.

What’s more, merchants can leverage instant delivery as a selling tool, boosting website conversion rates.

Together, these effects work in tandem to help marketers drive improved return on ad spend (ROAS) by delivering more bang for the buck.

Read more about how “fast and free” shipping has an outsized effect on shopper behavior.

3. Reduce CAC by weeding out low-performing ads/programs and focusing on best-performing audience segments

When times are good, marketers tend to cast a wider net. More programs, more campaigns, more ads. When conversion rates go down, it’s important for marketers to reprioritize efficiency.

  • Go through your programs, campaigns, and ad sets to determine which are actually bringing in new customers and which are wasting valuable dollars and ad impressions. Trim everything that isn’t working, or pivot into more relevant messaging.
  • Use split testing to boost performance further, even for ads that are already performing reasonably well. See what reduces CAC for your ads by experimenting with creative, copy, CTAs, and audience targeting. Once you’ve made some optimizations and have enough performance data to review, rinse, and repeat.
  • Targeting: As the times change, so too can your ideal customer profile (ICP). Continually update your understanding of who (demographics, interests, etc.) is best suited for your products, and ensure your advertising campaigns are optimized to target your ICP segments, specifically.

4. Recoup lost sales with remarketing strategies

Did you know that the average documented cart abandonment rate is 69.99%? That’s right — seven out of 10 shoppers that add something to their shopping cart don’t go on to complete their order.

Cart abandonment can be extremely damaging to your company’s bottom line and marketing success, causing both acquisition and retention costs to skyrocket.

Shoppers who have recently left the site without completing their purchase can be retargeted using techniques such as these:

  • Send personalized abandonment email campaigns with enticing offers such as free same-day shipping or a discount to get them to complete the purchase. “Your cart with (Product Name) is still waiting for you.”  
  • Similarly, you can run customized display ads to re-engage cart abandoners by letting them know they still have items in their baskets and teasing that they’ll have a special offer upon their return.
A remarketing email from Tipsy Elves highlighting a first-time discount.

5. Offer an excellent post-purchase experience

Increasing revenue while lowering costs is near the top of every company’s priorities. But in order to accomplish that, your customer experience must be on point.

While e-commerce teams and marketers understand the importance of the customer experience, they often over-prioritize everything leading up to the purchase decision.

After all, getting a new customer to order one time means a lifetime of blissful re-ordering, right?

Not quite. The key to boosting your revenue over the long term is heavily dependent on the post-purchase side of the customer experience.

What is a customer’s actual experience with your product, how quickly did it arrive, and how have they successfully incorporated it into their lives?

Here are a few ways to enable an amazing post-purchase experience: 

  • After a purchase is made, point customers to a “thank you” page that goes beyond the “order confirmation” function. Take the opportunity to thoughtfully address how this is more than a transaction for your team – how every order contributes to something bigger and more meaningful, e.g. societal impact, a movement to do X, Y, and Z.
  • Send out follow-up emails with product care tips, how-to guides, or interesting use cases to help customers incorporate your product into their lives successfully.
  • Encourage customers to join and interact with your community of happy customers.
  • Reminding customers to restock (e.g.: 50 days into a two-month supply) is another excellent way to provide value, stay in touch, and increase CLV.
  • As discussed earlier, ensure a fast and reliable delivery experience. Ohi’s research shows that providing same-day delivery results in a significant boost to CLV and repeat purchase rates, suggesting the importance of last-mile delivery within the overall post-purchase experience.
  • Give customers the option to schedule and reschedule deliveries (e.g.: Ohi allows customers to schedule the delivery in a four-hour window, up to seven days out), especially for subscription orders. Delivery scheduling allows customers to enjoy e-commerce on their terms while reducing the risk of package theft and removing much of the friction that receiving a package can present.

While the post-purchase experience is not traditionally a focus for marketing teams, advocating cross-functionally for some of these best practices can dramatically improve overall marketing efficiency, and that’s reason enough to have the conversation.

About Ohi

At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today.

Holiday Shipping Tips to Gear Up for the Seasonal Rush  

Aiza Chaudry
Insights

While October might be a little early to start playing Mariah Carey on repeat, it isn’t too early to start planning your e-commerce holiday shipping strategy.

Experts predict that the ongoing economic woes and persistent inflation will cause customers to shop earlier for gifts this year. A Salesforce survey suggests the same: 37% of US shoppers (and 42% worldwide) plan to start buying gifts earlier this year due to inflation.

Meanwhile, traditional parcel carriers like UPS, FedEx, and USPS have been in the headlines lately for the wrong reasons, including discussions of strikes, rate hikes, more surcharges, and possible holiday shipping delays.

With changes in consumer behavior afoot, coupled with uncertainty among the major carriers, it’s important to lock your holiday shipping plans into place early this year. 

Here are six tips to help you power up your holiday shipping strategy this season and ensure a great customer experience and optimal results for your business. 

1. Forecast demand to manage your supply chain and fulfillment operations.

Sure, the high surge in demand and order volume is all a brand wants for Christmas, but is your business ready to handle it all? What is your game plan?

When demand spikes, will you have adequate inventory in place throughout your fulfillment network to avoid stockouts or delays? 

By forecasting early on, you will be able to:

  • Hone in on future demand scenarios for peak sales months, keep pace with holiday demand, and mitigate inventory shortages and stockouts. 
  • Plan ahead to have enough inventory available for any surprises during the holiday shipping season.
  • Ensure smooth and early inventory transfer processes (to your fulfillment centers) to dodge any delays in middle mile logistics that can rear up during the holidays.
  • Determine which products to promote and which will naturally sell through (e.g., you can offer discounts on SKUs you are overstocked in to help reduce excess inventory).

2. Diversify your carrier mix to ensure on-time delivery and keep customers happy.

Shipping delays are a holiday killjoy, and it would be a Christmas miracle if orders shipped via the largest carriers aren’t delayed at all this holiday season, considering the industry challenges. 

But to quote Kate McCallister, “This is Christmas, the season of perpetual hope.”

Now is the perfect time to upgrade your carrier strategy and ensure ultrafast and on-time deliveries during your peak sales months. 

Here are a few easy ways to diversify your carrier mix: 

  • Get onto Ohi’s instant delivery platform. Ohi uses 20+ last-mile delivery carriers, all pre-integrated with Ohi, to offer on-time and fast deliveries across your most important regional markets.
  • If you’re set on sticking with the traditional carriers, at least be aware of the “last day to ship” for delivery by Christmas. Check out this free resource to stay on top of holiday shipping deadlines for UPS, FedEx, USPS, and Ohi. 

Service
2022 Last Day to Ship
2021 Last Day to Ship
FedEx
FedEx Ground®
Dec 14, 2022
Dec 15, 2021
FedEx Ground Economy
Dec 8, 2022
Dec 9, 2021
FedEx Same Day
Dec 23, 2022
Dec 24, 2021
FedEx Express Saver®
Dec 20, 2022
Dec 21, 2021
Home Delivery®
Dec 14, 2022
Dec 15, 2021
2Day® Services
Dec 21, 2022
Dec 22, 2021
USPS
Retail Ground®
Dec 15, 2022
Dec 15, 2021
First Class Mail®
Dec 17, 2022
Dec 17, 2021
Priority Mail®
Dec 19, 2022
Dec 18, 2021
Priority Mail Express®
Dec 23, 2022
Dec 23, 2021
UPS
UPS Ground®
Check ups.com/ctc for details.
Check ups.com/ctc for details.
3 Day Select®
Dec 20, 2022
Dec 21, 2021
UPS 2nd Day Air® services
Dec 21, 2022
Dec 22, 2021
UPS Next Day Air® services
Dec 22, 2022
Dec 23, 2021
Ohi: Instant Delivery Platform
Two-Hour (Rush)
12pm local time, Dec 24, 2022
12pm local time, Dec 24, 2021
Same Day
12pm local time, Dec 24, 2022
12pm local time, Dec 24, 2021
Next Day
Dec 23, 2022
Dec 23, 2021

3. Offer fast and free delivery to extend and maximize peak sales

In a survey conducted by Shopkick last year, 94% of customers said that free shipping was the perk they wanted most when shopping online this holiday season, followed closely by fast shipping (60%).

Numerous surveys and studies emphasize how important fast and free delivery is to shoppers during the holidays, but what doesn’t get discussed enough is how offering fast delivery can extend the holiday shopping season for sellers.

By offering instant delivery through a platform like Ohi’s, sellers can add more than a week of holiday shopping (right up to Christmas Eve) versus standard delivery via FedEx/UPS/USPS standard. (See the table above for specific cutoffs.)

When it comes to pricing shipping during the holidays, it’s hard for some retailers to resist the urge to charge more for shipping (given rate hikes, the importance of on-time delivery when Christmas is fast approaching, etc.). But the data shows that charging for shipping is not a winning proposition.

Recent research of Ohi-enabled brands shows that customers choose instant delivery 5x more often when brands price instant delivery either, 

  1. free 
  2. free above an order amount threshold,
  3. or in line with their standard shipping than when instant delivery was priced higher than standard shipping (i.e., 3-5 day ground). 

It is evident from the research that merchants hoping to maximize sales this holiday season should strongly consider “unpricing” shipping.

Did you know: With Ohi’s instant delivery platform, you don’t have to lose sleep over increased shipping costs and holiday surcharges. Because Ohi uses micro-fulfillment centers near your end customers, you enjoy low, flat-rate pricing regardless of parcel weight/size, and your customers get ultrafast delivery. 

Pottery Barn’s holiday free shipping banner begs for attention. (Image Source: XL Plugins)

4. Clearly display your shipping deadlines to manage customer expectations.

Holiday shipping deadlines are typically made available a few months prior to the start of the holiday season. You can refer here for a summary of the “last day to ship” for the major carriers and Ohi.

Once you’ve worked through the deadlines and your own team’s constraints, it’s critical to communicate what these mean to your customers, so they can buy or send gifts in a timely manner.

These shipping deadlines should be prominently displayed on your e-commerce websites (and any apps), and proactively communicated to customers well ahead of the deadlines.

Here are a few ways to do that:

  • Add a banner to your website explicitly calling out the last day to order for delivery by Christmas.
  • Create a dedicated holiday shipping page that shows all the pertinent dates and recommendations.
  • Post regularly on social media as the cutoff dates get closer.
  • Send “last day to order” emails: Remind everyone on your email list that time is of the essence!

Macy’s holiday sale and the last day to ship banners are hard to miss. (Image Source: Website Magazine)

5. Plan your holiday customer service strategy to handle the rush.

Did you know that, according to a recent Coveo report shared by Retail Dive, 73% of shoppers will ghost a brand after three or fewer bad customer service experiences. 

Navigating holiday customer service peaks is never “fun.” When you account for supply chain hiccups, shipping delays, holiday-related stress, and a significant increase in online shopping, CX becomes a completely different ballgame during the holidays.

During the holidays, you need customer support that is trained to work patiently and empathically with these customers and present fixes instead of excuses. And your CX team must be sufficiently staffed to handle peak volumes and the inquiries that will inevitably come in.

Here’s an instant fix: if many of your complaints/inquiries are about delayed orders or order status, then maybe it’s time to switch to an instant delivery platform like Ohi’s. When orders arrive in as little as two hours, that’s a whole lot of “where is my order?” calls your CX team will no longer have to deal with.

6. Run holiday promotions and campaigns to kick off early sales.

“The best way to spread Christmas cheer is by singing loud for all to hear.” -Elf 

Sometimes all a savvy shopper wants for Christmas is a special offer. And they are a perfect way to kick off your holiday sales.

Launching holiday promotions and campaigns early on will save you tons of time during the busy season, and it will also help you stake some of your customers’ mindshare before your competitors do the same.

Here are a few ways to kickstart your holiday sales: 

  • Run/share holiday promotions across all your channels, including social, email, SMS, ads, and website.
  • Plan an early holiday giveaway. Sephora partnered with GlamZilla, a well-known beauty influencer, as the face of their campaign to drive interest in consumers’ creating their own personal wish lists with Sephora. The campaign has generated tons of user-generated content.
  • Make use of good old email marketing to send out discount and promo emails. Make sure to highlight the offer in the subject line. 
  • Run holiday-themed display campaigns early on because a study by Amazon discovered that display campaigns that ran for 90 days or more performed 20% better.  
  • Create and share gift guides to encourage your shoppers to see your products as excellent gift ideas, and make sure to offer exclusive discounts to get them to buy. 
  • Showcase holiday-themed products on your website to encourage customers to begin shopping early.

Tipsy Elves has already restocked on ‘Ugly Christmas Sweaters’.

‘Tis the season to gear up for the rush  

While most people are out hanging skeletons and cobwebs, the best retailers and brands are already getting plans in place for the holiday season. 

By taking concrete steps to ensure a smooth holiday shipping experience for your customers, you’ll also be in a prime position to maximize your store’s profits and end the year with a bang!

About Ohi

At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today.

Holiday Shipping Deadlines 2022: December Cutoff Dates (Last Day to Ship) for USPS, FedEx, UPS, & Ohi

Ohi Team
Free Resources

Note: This is a live resource, and the table below will be updated as new information is released.

While the holiday shopping season is unequivocally exciting for many merchants because of the outsized revenue they realize in a short period of time, the spike in orders can strain both merchants and their logistics partners. Therefore, it’s imperative that brands plan their holiday fulfillment and shipping strategy ahead of the holidays to avoid costly supply chain disruptions and shipping delays. 

To help e-commerce merchants map out their holiday shipping strategy ahead of the peak season, we’ve put together a live guide highlighting the “last day to ship” for major fulfillment/delivery providers for delivery before December 25, 2022. 

Holiday shipping deadlines for Christmas 2022

Here are the last days to ship for on-time delivery by Christmas for USPS, UPS, FedEx, and Ohi’s instant delivery platform. These are for U.S. to U.S. shipping only.

Note: We’ve also included 2021’s cutoffs for reference, as it will be interesting to see how the cutoffs change this year.

Service
2022 Last Day to Ship
2021 Last Day to Ship
FedEx
FedEx Ground®
Dec 14, 2022
Dec 15, 2021
FedEx Ground Economy
Dec 8, 2022
Dec 9, 2021
FedEx Same Day
Dec 23, 2022
Dec 24, 2021
FedEx Express Saver®
Dec 20, 2022
Dec 21, 2021
Home Delivery®
Dec 14, 2022
Dec 15, 2021
2Day® Services
Dec 21, 2022
Dec 22, 2021
USPS
Retail Ground®
Dec 15, 2022
Dec 15, 2021
First Class Mail®
Dec 17, 2022
Dec 17, 2021
Priority Mail®
Dec 19, 2022
Dec 18, 2021
Priority Mail Express®
Dec 23, 2022
Dec 23, 2021
UPS
UPS Ground®
Check ups.com/ctc for details.
Check ups.com/ctc for details.
3 Day Select®
Dec 20, 2022
Dec 21, 2021
UPS 2nd Day Air® services
Dec 21, 2022
Dec 22, 2021
UPS Next Day Air® services
Dec 22, 2022
Dec 23, 2021
Ohi: Instant Delivery Platform
Two-Hour (Rush)
12pm local time, Dec 24, 2022
12pm local time, Dec 24, 2021
Same Day
12pm local time, Dec 24, 2022
12pm local time, Dec 24, 2021
Next Day
Dec 23, 2022
Dec 23, 2021

Sources

FedEx – Shipping Deadlines for Holiday Packages (2022)

FedEx – Shipping Deadlines for Holiday Packages (2021)

USPS – 2022 Holiday Mailing Deadlines

USPS – Holiday Shipping Deadlines (2021)

UPS – 2021 Year-End Holiday Schedule

UPS – 2022 Year-End Holiday Schedule

At Ohi, we’ve flipped the script for e-commerce fulfillment, transforming it from what is traditionally seen as a cost center into a growth engine. Brands join the Ohi platform to deliver powerfully fast, brand-focused, and memorable post-purchase experiences that enable them to grow. Want to learn more about how Ohi enables instant commerce? Get in touch today