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7 Ways E-commerce Businesses can Increase their Average Order Value (AOV)

While it’s important for e-commerce businesses to turn visitors into paying customers, how much a customer purchases per order is similarly important. And that’s why average order value (AOV) is a critical metric to improve in e-commerce. So, what exactly is Average Order Value (AOV)?  AOV is an important metric that helps e-commerce businesses understand […]


50+ E-commerce Stats & Facts You Need to Know for 2022 & Beyond

In the context of a continuing global pandemic, many consumers have increased their dependence on online shopping, forcing retailers and brands to invest in e-commerce at a breakneck speed. With more and more businesses focused on digital sales, it’s more important than ever to understand the rapidly changing e-commerce landscape.  Here are more than 50 […]


The Best D2C Marketing Strategies to Reach Consumers for Direct Buying

Now’s the time to start setting the stage for a successful 2022. For direct-to-consumer (D2C) brands, you’ll want to map out your marketing strategies to increase conversion rates, deliver an optimal experience, and reach customers for direct buying.  If you’re considering new marketing channels for your D2C business in 2022, there are plenty of avenues […]


From Fast to Instant: Why Same-day Delivery is no Longer Good Enough in E-commerce Fulfillment

With the global pandemic as a backdrop in 2020, same-day delivery became a major differentiator for e-commerce brands and has remained a priority through 2021. But with many more marketplaces now offering same-day and some expanding 2-hour delivery coverage, will same-day delivery continue to be a differentiator? New ROI data from Ohi shows a clear […]


15 E-commerce Best Practices for DTC/D2C Brands Looking to Level Up

According to eMarketer, web traffic on DTC/D2C e-commerce websites has doubled in the last two years. In 2020 alone, US DTC e-commerce sales grew by 45.5%. Consumer goods companies saw 70% of their growth come from DTC sales online. Traditional retailers of all sizes are hopping onto the DTC trend. Adidas announced this year that […]


Ohi Announces $19 Million Series A Funding Round

Company will use investment to expand to 25 markets across the US to meet increased consumer demand for instant delivery. Ohi brand partners see significant ROI, including an average 28% increase in conversion and up to 120% higher repeat purchase rates. NEW YORK–Ohi, the next-generation instant commerce platform that enables brands to meet their customers’ […]