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Fast & Free: How to Price (or “Unprice”) E-Commerce Shipping to Perfection

According to the zero price effect, traditional cost-benefit models cannot account for the psychological effect of getting something for free. “Free goods have extra pulling power.” (source)

A store could be offering a free ice cream cone or even a free sticker worth less than a penny. Regardless, there we are waiting patiently, grinning ear-to-ear for the opportunity to get something for nothing.

There’s no better example in e-commerce than “free shipping.” 

Let’s discuss the arguments for and against providing free shipping from an e-commerce merchant’s perspective. 

Insights

FREE Playbook: 10 “Post-Purchase” Plays to Maximize E-Commerce Profitability & Customer Retention

DOWNLOAD FREE Existing customers are 9x more likely to purchase than first-time customers, according to the Adobe Digital Index.  The aforementioned insight has huge performance implications for brands that invest in customer retention. But how do you get a customer to shop with your brand again?  One way that is often overlooked is optimizing the […]

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Oh, Hi Florida

We’re excited to announce that two-hour, same-day, and next-day delivery are now live in Florida. Ohi’s latest expansion initiative brings instant delivery (next-day or faster service) to the majority of residents in the Sunshine State! If you have any questions or would like assistance enabling instant delivery for your Florida customers, please reach out to your assigned Ohi […]

News

Checklist: How to Create the Ultimate E-Commerce “Post-Purchase Experience”

Increasing retention rates by just 5% can increase profits more than 25% in some markets. (source: Frederick Reichheld of Bain & Company)

In e-commerce, optimizing the “post-purchase experience” – or what happens after checkout – is critical to turning first-time customers to repeat buyers, growing order frequency and AOV, and subsequently reducing operating costs.

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