NEW YORK–Ohi, the next-generation instant commerce platform that enables brands to meet their customers’ expectations of superfast delivery in under two hours, today announced the launch of a new scheduling option that is enabling all of its brand partners to improve the customer experience by making deliveries both fast and flexible. The new feature allows customers to choose the delivery window that is most convenient for them within seven days of ordering from an Ohi merchant partner…
While it’s important for e-commerce businesses to turn visitors into paying customers, how much a customer purchases per order is similarly important. And that’s why average order value (AOV) is a critical metric to improve in e-commerce.
So, what exactly is Average Order Value (AOV)?
In the context of a continuing global pandemic, many consumers have increased their dependence on online shopping, forcing retailers and brands to invest in e-commerce at a breakneck speed.
With more and more businesses focused on digital sales, it’s more important than ever to understand the rapidly changing e-commerce landscape.
Here are more than 50 insights into what’s transpired in the e-commerce world recently and forecasts for what’s ahead.
Now’s the time to start setting the stage for a successful 2022. For direct-to-consumer (D2C) brands, you’ll want to map out your marketing strategies to increase conversion rates, deliver an optimal experience, and reach customers for direct buying.
If you’re considering new marketing channels for your D2C business in 2022, there are plenty of avenues to explore.
From Fast to Instant Delivery: Why Same-day Delivery is no Longer Good Enough in E-commerce Fulfillment
With the global pandemic as a backdrop in 2020, same-day delivery became a major differentiator for e-commerce brands and has remained a priority through 2021.
But with many more marketplaces now offering same-day and some expanding 2-hour delivery coverage, will same-day delivery continue to be a differentiator?
According to eMarketer, web traffic on DTC/D2C e-commerce websites has doubled in the last two years. In 2020 alone, US DTC e-commerce sales grew by 45.5%. Consumer goods companies saw 70% of their growth come from DTC sales online.
Traditional retailers of all sizes are hopping onto the DTC trend. Adidas announced this year that it plans to have direct-to-consumer make up 50% of its sales by 2025.