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The Best D2C Marketing Strategies to Reach Consumers for Direct Buying

Now’s the time to start setting the stage for a successful 2022. For direct-to-consumer (D2C) brands, you’ll want to map out your marketing strategies to increase conversion rates, deliver an optimal experience, and reach customers for direct buying. 

If you’re considering new marketing channels for your D2C business in 2022, there are plenty of avenues to explore.

Insights

15 E-commerce Best Practices for DTC/D2C Brands Looking to Level Up

According to eMarketer, web traffic on DTC/D2C e-commerce websites has doubled in the last two years. In 2020 alone, US DTC e-commerce sales grew by 45.5%. Consumer goods companies saw 70% of their growth come from DTC sales online.

Traditional retailers of all sizes are hopping onto the DTC trend. Adidas announced this year that it plans to have direct-to-consumer make up 50% of its sales by 2025.

Insights

Ohi Announces $19 Million Series A Funding Round

NEW YORK–Ohi, the next-generation instant commerce platform that enables brands to meet their customers’ expectations of superfast delivery in under two hours, today announced the completion of a $19 million Series A funding round. Ohi will use the funds to expand its US operations to enable near-instant delivery of everything from CPG products to luxury goods in 25 markets.

News

Why Micro-warehousing is the Natural Evolution of Logistics

Do you remember life before the Internet? When parcels in the mail were a rarity sent by family members for Christmas and birthdays? As a kid, growing up in northern England in the late ’90s, I remember going into the town center on a Saturday with my Mum to buy new shoes, clothes, CDs and video cassettes, from brightly lit, exciting stores. The internet existed but not in a way that really mattered. Connecting to an old modem and watching pages load line-by-line wasn’t the best online experience.

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