The Rise of Green E-commerce: How Online Businesses Can be More Eco-friendly
80% of consumers in a survey by NRF and IBM said that sustainability is important to them. Meanwhile, about 60% are willing to change their shopping habits to be more sustainable.
Whether it was Greta Thunberg’s protests on preserving the planet, the recent wave of abnormal floods, or simply the ongoing rise of awareness, sustainability, and environmental concerns are top of mind for today’s consumers. This wave of green consumerism is pushing many online retail brands – big and small – to take action by adopting sustainable or eco-friendly ways to mitigate their carbon footprint.