With the global pandemic as a backdrop in 2020, same-day delivery became a major differentiator for e-commerce brands and has remained a priority through 2021.
But with many more marketplaces now offering same-day and some expanding 2-hour delivery coverage, will same-day delivery continue to be a differentiator?
According to eMarketer, web traffic on DTC/D2C e-commerce websites has doubled in the last two years. In 2020 alone, US DTC e-commerce sales grew by 45.5%. Consumer goods companies saw 70% of their growth come from DTC sales online.
Traditional retailers of all sizes are hopping onto the DTC trend. Adidas announced this year that it plans to have direct-to-consumer make up 50% of its sales by 2025.
NEW YORK–Ohi, the next-generation instant commerce platform that enables brands to meet their customers’ expectations of superfast delivery in under two hours, today announced the completion of a $19 million Series A funding round. Ohi will use the funds to expand its US operations to enable near-instant delivery of everything from CPG products to luxury goods in 25 markets.
Do you remember life before the Internet? When parcels in the mail were a rarity sent by family members for Christmas and birthdays? As a kid, growing up in northern England in the late ’90s, I remember going into the town center on a Saturday with my Mum to buy new shoes, clothes, CDs and video cassettes, from brightly lit, exciting stores. The internet existed but not in a way that really mattered. Connecting to an old modem and watching pages load line-by-line wasn’t the best online experience.
