Summary
Challenge
- Leading non-alcoholic beer brand was looking for an instant commerce solution to improve their customer experience and enable D2C growth.
Solution
- Ohi integrates seamlessly with Athletic Brewing's Shopify Plus website, providing instant delivery, a branded post-purchase experience, and the technology to make instant commerce simple.
Results
- Athletic Brewing Company sees 30% increased repeat purchase rate on orders delivered by Ohi.
The Challenge
Athletic Brewing Company is pioneering a craft beer revolution with its great-tasting, non-alcoholic brews made from high-quality, all-natural ingredients. Created by co-founders Bill Shufelt and Jon Walker for “the modern beer drinker” who isn’t able or willing to tolerate some of the effects of alcohol consumption, Athletic Brewing has cultivated a passionate customer base in a short amount of time.
As they grew nationwide, Athletic Brewing set out to find an ecommerce fulfillment partner that could deliver their brews to their customers fast and cost-efficiently, while preserving a pristine brand experience through their own D2C website. Athletic Brewing prioritized this search as a revenue-driving opportunity, because they believed that working with the right partner would enhance the customer experience and accelerate their brand’s growth.
Discussions with traditional 3PLs quickly revealed gaps in these vendors’ fulfillment capabilities and a lack of D2C-friendliness. When Athletic Brewing came across Ohi and learned how we could elevate their customer experience and drive significant ROI, the choice became obvious. Athletic Brewing decided to partner with Ohi and has since been providing its customers a powerfully fast, brand-focused, and memorable post-purchase experience on our platform.
The Solution
As a fast-moving brand that is committed to meeting its customers’ increasing demand for convenience, Athletic Brewing wanted to begin order fulfillment with Ohi immediately. Ohi worked quickly to integrate with Athletic Brewing’s existing D2C ecommerce website (Shopify Plus) and receive initial inventory shipments, and we were operational within weeks.
Now, Ohi shipping options appear for users shopping on Athletic Brewing’s ecommerce website, allowing Athletic Brewing to provide its customers with Ohi’s signature delivery speed and a custom-branded post-purchase experience.
By analyzing Athletic Brewing’s product demand at a SKU-level, Ohi continuously works with Athletic Brewing’s operations team to position sufficient inventory across Ohi’s nationwide micro-fulfillment network. A dedicated Ohi account manager proactively works with Athletic Brewing to keep things running smoothly while identifying ways to improve efficiency and increase ROI.
Inventory is kept “hyperlocal” to Athletic Brewing’s customers in major metropolitan areas, to maximize the number of customers who can get their brews delivered in two hours – in time for an impromptu dinner, tailgate party, or a morning drink (it is non-alcoholic, after all!)
Whether a customer orders ten cases of “Run Wild” via same day delivery or a single case of “Free Wave” beers via 2-hour rush (delivered ice-cold), Ohi automatically allocates inventory in the closest micro-fulfillment center, summons the optimal delivery courier, and ensures successful delivery. End customers receive tracking information via email/SMS (customized according to Athletic Brewing’s brand guidelines), allowing them to follow their orders right to their doorstep.
As order volumes affect inventory levels across the network, Ohi actively works to ensure SKU availability, rebalancing inventory levels and adjusting fulfillment patterns as needed. Ohi technology continuously monitors delivery speed and accuracy within the Ohi network, adjusting courier utilization and other variables to ensure Athletic Brewing’s customers can always have a batch (or ten) of craft beer delivered to them at a moment’s notice.
The Results
After partnering with Ohi, Athletic Brewing has enjoyed a 30% lift in repeat purchase rates (Ohi-shipped orders versus orders that ship via FedEx/UPS), and Athletic Brewing customers rate Ohi an average of 4.7/5 stars. The Athletic Brewing team is ecstatic about providing a post-purchase experience that perfectly complements their fantastic brews.
Ohi has become one of Athletic Brewing’s best ecommerce partners. The ability to offer fast and seamless D2C delivery in our key metropolitan markets has been a real game-changer.
Derek Sellhausen, Head of Growth, Athletic Brewing Company